On the Hunt for Great Companies
A practical tool for detailed, fact-based evaluation of business quality aimed at investors in both public and private markets.

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Praise for On the Hunt for Great Companies
"Simon Kold is a clear and rational thinker in the mold of Charlie Munger. And he has a clear grasp of the many fallacies of thinking that are rife in the investment world. Armed with these, he dives deep into the critical factors that define business quality. Unlike my book - which addresses the inner game of investing, Kold's book carefully examines all the factors that contribute to business quality. Any reader will come away with a better set of mental frameworks to use in searching for and evaluating business quality. Kold's book is a must-read for all serious investors and will certainly take its place alongside other greats - especially other practically oriented books - like the Outsiders by Thorndike and Margin of Safety by Seth Klarman."
"Kold provides an excellent framework to help investors navigate the treacherous path toward investment success. This book will help both sophisticated professional investors and beginners achieve their investment objectives."
"Long-term fundamental value investing in high-quality companies is the best way to generate consistent returns. Simon Kold has the track record to shed light on the key elements of this strategy."
"Having personally worked with Simon Kold, I can attest to his investment acumen and the analytical rigor displayed in this sophisticated yet entertaining investment book."
"I’ve read (and written) my fair share of dry, technical tomes on finance. On the Hunt for Great Companies is an inspiring, very practical, and wonderfully written book on identifying 'alpha return' companies."
"On the Hunt for Great Companies is not only a thought-provoking and refreshing take on the arduous journey of the true value investor, it is a reflection of what I have seen Simon Kold practice throughout the years I’ve known him."
The Premise
This book attempts to provide practical analytical frameworks for investors to empirically evaluate the quality and durability of any business.
The traits of a high-quality, durable company are already well known to most experienced long-term investors. So, what can I bring with this book? This book provides you with actionable guides on how to empirically evaluate each of these traits, as well as the nuances within them. When combined, these frameworks can also serve as a unified model for the discussion of overall business quality.
Although the book is about the quality of companies, it is by no means limited to the discipline of “quality investing”. It is equally intended for investors who focus on less mature companies or those with varying degrees of quality. It is intended for investors in all industries, and for investors who buy anywhere from one share to all the shares of the companies in which they invest.
My publisher, Wiley, has provided the following free resources: Sample chapter, Table of Contents, Index, and Wiley's description.
Interviews
I have been interviewed in connection with the publication of On the Hunt for Great Companies.
Podcast and Radio Appearances:
Guy Spier
Investing by the Books
MOI Global: This Week in Intelligent Investing
Talking Billions with Bogumil Baranowski
Good Investing Talks
Money and Me (Singaporean Radio Show)
Stuff I Recommend
Here's a list of recommended reading to investors and business people.
The Essays of Warren Buffett, edited by Lawrence A. Cunningham (link)
Poor Charlie's Almanack, edited by Peter D. Kaufman (link)
Factfulness, by Hans, Ola, and Anna Rosling (link)
The Outsiders, by William Thorndike (link)
The Nomad Partnership Letters, by Nick Sleep and Qais Zakaria (link)
7 Powers, by Hamilton Helmer (link)
Shareholder Wealth Enhancement, 1926 to 2022, by Hendrik Bessembinder (link)
Winning on Purpose, by Fred Reichheld (link)
Contact
For feedback, suggestions, or ideas, please send a message to my personal LinkedIn account.
For questions regarding my investment firm, Kold Investments, please use the contact form at www.koldinvestments.dk
If you liked the book, please do me a favor and rate & review it on Amazon (or wherever you purchased it) and/or on Goodreads.